GUIDE · GUEST COMMUNICATIONS

How to automate guest communications without producing generic replies

Good automation uses the reservation, the property and the stage of the stay to provide relevant information.

Timing changes the answer

An access question one week before arrival is different from the same question on check-in day. Build messaging around reservation states and real events.

Before arrival

Confirmation, documentation, timings, transport, access, parking and house rules.

During the stay

Wi-Fi, equipment, instructions, recommendations and issues. Emergencies should never be handled as routine automated replies.

Departure and post-stay

Departure reminders, keys, feedback and unresolved issue detection.

Property-specific sources

Each property needs verified details: address, access, facilities, rules, contacts and procedures.

FROM GUIDE TO IMPLEMENTATION

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